PR Plan & Articles
A Vietnamese state-owned bank in Vietnam, one of the Big 4 in banking. It is the country's number one retail bank in 6 years from 2016 (voted by The Asian Banker Magazine) or Best SME Bank in Southeast Asia (voted by Global Banking & Finance Review). With the stable growth and huge ambition, BIDV wanted to intensify their brand image to the audience with their credibility and technology development that can compare with banks in Asian areas through PR.
My Role
The project was to execute series of PR articles on big and credible newspaper such as VnExpress, CafeF, Thanh Nien, VNEconomy, Saigontimes... and I was in charge of general project management involved:
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Communicated with client thoroughly in the whole project
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Quotation
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Managed the internal process from planning to producing articles
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Paperwork
Lessons learned:
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Be patient: being speedy is good but not always the best, especially with products need ideation, creation and time to consume information. Sometimes, it will bring the reverse effect on what I am trying to do and make others confused & distracted
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Be tough: one big thing I have learned and trying to "master" it more is to not be too easy even with the clients. Be tough, but in the right time and as long as it is appropriate/fair, is good
*All of my work in this project had a support and training from a Project Manager, I sincerely give my manager the credit as I could not complete the job properly without her
