Content Writing &
Project Management
FujiFoods started entering the market in 2013, after a long way of making its mark as a trustworthy and good quality food supplier to a system of restaurants nationwide. FujiFoods along with its rebranding strategy, seizing the opportunity to grow and move from B2B to B2B2C, taking steps to be closer with the customer, which also created the change in digital marketing strategy (content & ads).
My Role
Content writing:
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Creating content for FujiFood's Facebook page
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Controlling the visual of each post that matched with the brand characteristics and message
Project management:
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Communicating with client to understand their needs and solve the problems
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Working with a media agency to manage and monitor the digital ad campaigns
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Monthly reporting about the marketing performance & results
Lessons learned:
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Fast is not always a good thing: I usually do everything with my maximum speed, which resulted many unworthy mistakes. Taking a step back and re-read/watch/listen... everything before sending it away to not maximize the speed but the result and effectiveness.
