Rebranding Package

One of the first bubble tea businesses in Vietnam, who brought bubble tea culture from Taiwan to Vietnamese youngsters. More than 8 years existing in the market, along with the appearance of many competitors, Ding Tea realized they need to have a different communication strategy & brand identity to adapt with new customers (mainly gen Z) and fast changing market.

My Role

This was one of my first projects as a Project Management Executive, which contained:

Project management: I only joined in this task in an early stage, when I was responsible for:

Receiving & clarifying the client's brief
Communicating with internal resources
Market research
Monitoring the progress
Keeping the Project Management Director informed

Market research: I conducted a market research to inform the PMD and the internal team to ensure we could show some deeper understanding about the brand and the market in general well before meetings.

Lessons learned:

Be aware of self contribution: my market research file did not receive a positive recognition by the internal team, so I had some self-criticism as I thought I did not give out any valuable work for others. However, in the meeting with client, they used few pieces of my research and the client also mentioned information including in my work as well-researched. It made me know that as long as I work hard, keep trying and pay attention, my things will be appreciated.