Social Content Management

So it has been 7 years since Grab Vietnam entered the S-shaped country, to celebrate such special occasion, Grab had launched a big campaign on social media to target the young. The campaign gave huge promotions for consumers to all services under the brand namely, GrabCar, GrabBike or GrabFood - the project I was in charge.

My Role

Project management: The campaign just lasted for a week and I received the brief the day before it started, it was an overwhelming week for me as I had to:

Made sure 55 posts/contents would be all executed and aired in 1 week
Communicated with social pages, groups, communities, individuals to place orders and gave out guidance
Negotiated with above suppliers about the price, quantity, deadline or content quality if needed
Controlled suppliers' content quality
Transferred the content to client, received feedbacks and gave feedbacks almost ASAP
Monitored aired posts to track audience engagement to have suitable adjustments for the next contents
Adjusted quotation
Processed payments for suppliers who required payment in advance
Processed contracts with suppliers

Client management: Regarding to the peculiarity of such a short time project, I had to communicate with the client regularly and also negotiated inappropriate requirements or changes in terms of time limit or ideation.

Lessons learned:

Go for it: one week of madness but I treasured the experience, it was large amount of work in a short amount of time. In the end, I think with this kind of project, it is fun to do as I have a chance challenge myself and a really good time observe the creation stages of young social groups/communities that have interesting contents to read
Self-care: to go for it, I need to go for me first, it is about the work-life balance skills. I can keep up with the heat and hard work afterwards only with a good health status and enough time to relax

*This project I worked as a freelancer for an agency