Sponsorship Consulting

Received a brief that Lazada - one of the the largest e-Commerce operators in South East Asia with more than 50 million active buyers wanted to build the professional image to potential partners and future employees. The brand asked for sponsorship plan that enhance the image and brand image aligned.

My Role

The key component in this plan was finding a place that Lazada can share the knowledge and acquaintance about E-Commerce market, marketing strategy or human resources development in high trustworthy programs/events. I did not take the whole credit for the plan but parts as listed below:

Target Audience: 2 main audience profiles for this plan were business communities & future employment candidates, this based on the requirements of the brand and also guided the type of suggested programs/events.

Suggested congresses & topics:

There were 4 criteria to filter congresses and topics that I proposed:

(1) Type of the events/congresses - had to have the same audience, e-Commerce/technology/business development/HR related;

(2) Reputation - trustworthy, well-known among audience community;

(3) Other participants - came from big companies, popular in the business industry;

(4) Opportunity - could gain the chances to cooperate with other businesses in the future.

Topics were also recommended with Lazada's main focus, such as O2O model, e-Commerce's role in helping businesses increasing sales, human resource for marketing 5.0...

Below is few of my suggestions for the brand:

MMA Smarties X Award (Lazada as a contestant) - Suggested Campaign: Shopping at Home (An tam mua sam tai nha)
MMA Impact Vietnam - Suggested Panel Topic: O2O Model
Vietnam DX Day - Suggested Panel: Digital Transformation in SMEs

Lessons learned:

Be relevant: everything needs to be relevant to each other and to the brand in order to show a big picture where every dot is connected, its essence should be consistent and logical