Rebranding Package

NGS I.T is a subsidiary of NGS Group that provides services for daily software operation as ERP, CRM, MES, ... directly or in combination with clients. With the fast growth in these years, NGS I.T wanted to expand the business as well as a serious invest in branding. Therefore, a rebranding package contained communication and design was vital for the brand.

My Role

Project management: This big project divided into 2 parts, which were rebranding communication strategy planning and brand identity design that required a lot of resources, time and effort to complete at the same time especially when it related to the intellectual properties as logo or brand name creation, but it also taught me why I should improve the time management skills to spend less effort yet more effective.

Brand name & logo audit: With every brand name and logo idea, I had to check with another agent to see its possibility in using and its differentiation with other brands. This step did not have in all of my previous projects, it took time but worth it as increasing the using availability for client.

Client management: due to a big workload, keeping contact with the client became essential to identify customers' needs; establish trust and develop custom solutions based on the challenges involved.

Lessons learned:

Time management: it is essential to manage my own time as the number of projects becoming higher, keeping a controlled speed helps me in not being overwhelmed and having stable health to work in long-term
Be clear: misunderstanding happens everywhere, asking for clarification anytime when not absolutely clear about what others are saying is a way not to let things worse

*All of my work in this project had a support and training from a Project Manager, I sincerely give my manager the credit as I could not complete the job properly without her