Communication Campaign

After researching on social media what the young was doing, I saw the nostalgic vibes were every where, the trend went along well with the young on multiple platforms like Instagram (vintage/retro filters), Tiktok (#thapnien80) or YouTube (retro-inspired MVs/channels as De My noi cho ma nghe, Vlog1977…)

Insight research: I read some psychologic books about youngsters and got the idea that teenagers were suffering on their self-identity stage when peers pressure took a big role in their life cycle and also behaviours

Linking to the previous research, I thought of something old and its uses were to engaging/connecting people. I remebered when I was a teenager, I used to write bunch of notes for my friends even in the middle of the class’s lesson. The desire/need of connecting with friends were strong so I communicate (talk, write,…) whenever I could. Then, I chose a note as our team creative concept.

I managed every single activity of the team since my topic was chosen to be presented. I was a bit stressed out that time because the COVID-19 got spreaded out and we had to take a full online course, which did not happen before, it was hard to arrange everyone to work on the same time and to keep the team-discipline. I divided the work and usually had an eye on other members’ process to make sure they were not having any silent troubles.