Social Content Management

The biggest challenge in this project was how to manage the voice of content to match with a big brother or a soldier image that Viettel had built over the decades but still having a desire to rejuvenate the brand, it was challenging yet inspiring for the team to deploy. My duties in this project included:

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Project management: With the special requirements from Viettel, not only I managed the process and timeline but also the content quality carefully to meet our client's demand. The timeline was neat due to client's different levels of approvement and tough requests, both made us have to work effectively to comply with the deadlines. 

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Client management: As it required everyday content, I needed to communicate with client almost everyday, at some special point, it took me a big part of a day to talk, negotiate and persuade with the client.

 

However in the end of a difficult journey, it was such an honor and joyful experience to work with a pioneer in innovation and creativeness especially in telecommunication and technology in a long-term project.

 

Lessons learned:

• Be general: know what the brand is trying to convey in as a big picture, it will lead and connect logically to smaller components in the detailed requirements

• Be detailed: one little piece of remiss information, which was mentioned earlier could create frustration and time consuming for both client and internal team

• Understand thoroughly: receive the information is not enough, there is a need for truly understanding what the client wants to express, emphasize or convey and why is it like that is vital to have a qualified product

• Relationship is important: working is not always a smooth process, there will be misunderstood and controversies along the way. The key is to know how to calm others, let them know I am here with support and goodwill to create high quality products together